PROJECT OVERVIEW
Apple SMB (Small and Medium Business) Engagement Campaign
Duration: 2023 - Present
Tools Used: Adobe Illustrator, Adobe Photoshop, Canva, Hootsuite, Odoo
Project Description:
In this key initiative with Apple, I spearheaded a targeted marketing campaign focused on small and medium business owners, emphasizing the benefits of Apple's AI-enabled chips within their ecosystem. The campaign promoted Apple products designed to boost computing performance, extend battery life, and enhance overall technological capabilities, thereby increasing operational efficiency for SMBs. This strategic project utilized a mix of email and social media campaigns, each tailored to address the specific needs and challenges faced by SMBs, ultimately leading to higher staff satisfaction and performance.
Objectives:
Build an image on communication platforms for Apple with AI to help Apple compete with Copilot on Windows PCs.
Educate SMB owners about the benefits of integrating Apple products into their business operations.
Increase engagement and conversion rates among this target demographic.
Build long-term relationships with business owners through consistent and valuable communication.
B2B MacBook Upgrade Campaign: I led a comprehensive B2B marketing campaign aimed at encouraging small and medium businesses to upgrade from their current M1 chip Macs to the latest M3 chip Macs.
This multi-channel initiative included targeted email marketing, social media content, and in-store signage, all designed to communicate the enhanced capabilities and business benefits of the new M3 chip. Our strategic approach successfully resonated with the Small and Medium businesses, as evidenced by a 9% increase in sales from small and medium businesses in Q2 2023 compared to Q2 2022.
This campaign not only boosted sales but also strengthened our relationships with the business sector by providing them with cutting-edge tools for their growth.
B2B Event - Life Lapse with Apple: In 2023, we orchestrated a unique event titled "Life Lapse with Apple," specifically designed for small and medium business owners.
The event featured key speakers Shiela Labao, owner of New Pie Co, and Sarah Boland, founder & CEO of the iOS app Life Lapse. They shared their success stories, illustrating how Apple's ecosystem facilitated their viral social media success, significantly boosting their businesses.
The event not only provided invaluable insights into the practical benefits of iPhone and Mac for business enhancement but also included a delightful tasting of various pies crafted by Shiela.
This engaging combination of technology demonstration and personal success storytelling led to the generation of 3 sales post-event, underscoring the impact of Apple solutions on SMB success.
Mac and Ease Podcast: In early 2024, my proposal for the "Mac and Ease" podcast received approval from Apple, setting the stage for a mid-2024 launch.
This podcast is designed specifically for the Canadian market, with a focus on educating small and medium business owners about the latest advancements in Apple's technology, particularly the benefits of Apple Silicon.
The podcast will delve into how these technologies can help businesses reduce costs and enhance staff productivity. By providing valuable insights directly from industry experts and real business users, the "Mac and Ease" podcast aims to empower SMBs with knowledge and tools that can transform their operations and drive their success in the digital age.
